LOGO WORK
Fiskateers
The Fiskateers were once an online group of Fiskars® craft ambassadors. As engaged members of the crafting community, they shared projects and ideas, while also promoting Fiskars products. Inspiration for the icon came from one of Fiskars best known products, the orange handled scissors. Each new member of the Fiskateers were gifted their own pair of green thumbed scissors engraved with their Fiskateer number. Staying true to the Fiskateers crafty, original and DIY ways, I hand drew the final logo script.
Meta House
Meta House is an addiction recovery home for women and their families. They wanted to update their logo to better associate themselves with their sister location, Shorewood House. Original exploration focused primarily on adopting the colors from the Shorewood House logo. However, partway through the design process, Meta House asked us if it was possible to include the sun beams on the new logo, making the connection between the two undeniable.
Blessing Health System - Concepts
Open to a complete change in color and style, Blessing wanted a makeover focused on connecting them to their surrounding community. The logo also needed to function in three forms: primary, horizontal and as a departmental logo lockup. The first option featured an organic, yet purposeful letter “B” as reference to Blessing, and the abstract heart a symbol of true human connection. Colors departed from traditional healthcare blue and pulled from the landscape of the region, Quincy, IL. The second concept featured an icon built from layered hearts, representing stability, as well as ideas of connection and harmony. Colors form the full spectrum, representing many services coming together for the health of the community. All caps serif type adds strength to this otherwise very friendly mark.
Broadscope Events
These logos were developed for a set of events put on by Broadscope Disability Services. They wanted to update existing logos so that colors and overall appearance were better in line with the Broadscope brand. While I designed all logos pictured here, the client was presented with a larger set from myself and another designer. My design for the Millercoors Charlie Kapp Charity Golf Challenge was selected and is the current logo for this event.
University of Wisconsin - Student Project
This quick design challenge was part of my undergraduate art degree. The goal was to design a bicycle icon and use it to create cohesive signage for the Madison area bike trails, all within the 2.5 hour class period.